Laura Klock

Laura Klock is President, one of the founding members, facilitators and incorporators of Helping With Horsepower™. Laura is past VP and Marketing Director of Klock Werks Kustom Cycles, was a Motorcycle Safety Foundation certified RiderCoach for 10 years, is a spokesperson for women in motorcycling, and mom to Erika and Karlee Cobb. Since founding HWH in 2010, Laura has added Healing Touch Practitioner, Lay Counselor, and Senior SpiritHorse Instructor to her certifications.

The “roads of life” brought Laura to Mitchell, S.D., in 2005 to help her friend Brian, with the marketing aspect of his then small motorcycle products company, Klock Werks. After the company participated in, and won, the Discovery Channel’s Biker Build-Off competition in 2006, it was Laura who drove when the team decided to capitalize on its recent celebrity by racing the winning bike at the Bonneville Salt Flats in Utah. She set a land speed record in her first two passes.

That first time racing on the Flats represented a fork in the road for Klock Werks and for Laura. Her feedback regarding the bike’s handling at a high rate of speed led Brian and the Klock Werks team to develop a windshield that would create more downforce, aiding stability. The company patented the product and it has since become its top-selling product line, and Laura‘s daughters, Erika and Karlee Cobb, joined her with racing. By 2008 they had become the first mother, daughter, daughter trio in land speed racing history to hold records at the same time.

Laura’s record-setting runs at the Flats led to public speaking engagements, where she shares her experiences in overcoming struggles to achieve goals. She was invited to speak at the Abbott House, a residential treatment facility for girls ages 7 to 17 in Mitchell, SD, and says she immediately connected and desired to help them. She had used motorcycles to teach her own two daughters about success, failure and hard work and wanted to try the same approach at Abbott House. She says divine inspiration gave her the idea to have the girls help transform a damaged motorcycle and raffle the finished product to benefit the facility. The first project succeeded and led her to develop a curriculum called the Helping With HorsepowerTM Bike Rebuild Program, which has been used by multiple treatment facilities and second-chance high school programs since its launch in 2010.

Laura volunteers at the Abbott House for Helping with HorsepowerTM . She licenses the Helping with HorsepowerTM curriculum to other facilities across the US, teaching other locations how to run their own program, and helping young people through their struggles. “As they’re transforming the motorcycle we’re relating it to life, and we’re teaching them self confidence, problem solving, how to work as a team, how to handle success and failure,” she says. “It’s just as much about the message as the motorcycle. It’s awesome. We see a healthy sense of pride, and hope, rise up in the kids as we work on the bike.”

Laura is also a certified instructor of the HWH SpiritHorse Program, runs the HWH Entrepreneurial Experience.